About Us

DEFINE started with a pain point of finding gold jewelry that was long lasting and didn’t break the bank. 


Our mission is to bring quality jewelry that lasts. Our gold filled is sourced from USA, where the gold filled legal standard (5% of the weight of the jewelry is real gold) is regulated and ethically produced. Once the materials are sourced, they are further designed and assembled by our local partnering studio in Bangkok, Thailand.

Gold Filled is rare and has creative limitations when it comes to designing pieces. This process has been challenging but fulfilling to see the products come to life. Each piece is handmade at every step – making each piece unique. Not a single piece is the same. Through this process of creation, the durability of the pieces are much longer and sustainable that gold plated pieces.