DEFINE started with a pain point in my jewelry experience. I was tired of spending money on jewelry that didn’t last. I was always looking for gold jewelry that was low maintenance, long lasting, waterproof and relatively affordable. From my time in the US, i finally found jewelry i was ecstatic about, gold filled jewelry. I've been wearing gold filled jewelry for 5 years, and my positive experience with it kept me going back for more.
When I moved back to Bangkok, Thailand – it was impossible to find gold filled jewelry. I was sourcing my pieces from abroad and realized most people I asked didn't know what it meant. This made me realize the lack of knowledge and the gap in the Thailand market and most markets that are heavily saturated with gold plated jewelry.
My mission is to bring quality jewelry that lasts. Our gold filled is sourced from USA, where the gold filled legal standard (5% of the weight of the jewelry is real gold) was implemented and where it is abundant. This way we can ensure its quality and its production in ethical conditions. Once the materials are sourced, they are further designed and assembled by our local partnering studio in Bangkok, Thailand.
Gold Filled is rare and has creative limitations when it comes to designing pieces. This process has been challenging but fulfilling to see the products come to life. Each piece is handmade at every step – making each piece unique. Not a single piece is the same. Through this process of creation, the durability of the pieces are much longer and sustainable that gold plated pieces.