Our mission is to make available and offer our customers with timeless and long lasting jewelry pieces that remain with them through the adventures of their everyday lives. With the saturation of gold plated jewelry in the market, we haven't been given a fair shot to experience quality modern jewelry without breaking the bank.
We give you the best of both worlds!
Gold-filled” is a USA industry standard that legally requires 1/20th, or 5% pure gold by weight. It’s a strictly regulated process that involves pressure bonding multiple layers of solid 14k gold with extreme heat over a core of high quality jeweler’s brass resulting in a durable, quality real gold product. It is a more affordable alternative to solid gold, which allows for more versatile lifestyle and activities.
Gold filled is higher quality and different than gold-plated(most common jewelry) in several ways:
Gold filled contains a substantial layer of 14kt gold, rather than a microscopic layer of gold plating (or gold dipped). Gold filled is required by law to have at least 5% or 1/20 of gold by weight. Consequently, gold filled is worth more and maintains its value better than gold plated, which has a minimal amount of gold.
A gold-filled finish will not flake off or chip and is tarnish resistant, if properly maintain and cleaned.
Following these best practices will ensure a long, beautiful life of your piece:
1)Remove jewelry during physical activities (working out, swimming in the ocean, etc.)
2) Remove jewelry when using chemicals: shampoos, harsh soaps, lotions, makeup, hairspray, etc. Even some household items and foods that contain sulfur should be avoided whenever possible.
3)Avoid prolonged exposure to chlorine, pools, hot tubs or spas.
4)Store your jewelry in a dry, air-tight area or jewelry case.. Always clean your piece before storing. Use a micro fiber cloth or lens cloth to remove any oxidation or tarnish marks. Gently rub across the surface until the shine has been restored. Occasionally, remove skin oils by rinsing with warm water and buffing with a soft cloth or microfiber fabric.
5) Regularly clean your jewelry using mild soap. Pat dry. DO NOT rub.
6) Take extra care around perspiration, salt, chlorine, perfume, lotions, and makeup as they can damage fine jewelry. Jewelry like chokers and bracelets, which are tight against the skin, are prone to more contact and may need to be cleaned more frequently.
If you're a low maintenance kinda person, you're at the right place. You can have these pieces last you from 3 years or up to 15 years, depends on if/how much you want to take care of them.